gatewaybad.blogg.se - Linkedin marketing 2021

This puts it in a good position compared to competing networks as Facebook is just 0.26% and Twitter is even lower with only 0.05% average engagement rate in 2021.Īlthough we don’t spontaneously think of Linkedin when we talk about Influencer Marketing, the network can nevertheless push B2B decision-makers to make a purchase: 45.6% of them have discovered content that led to a purchase on LinkedIn (source: ) ! In recent years, the professional network has continued to develop into a true social network with many features that make it as attractive as its peers. The professional network has an average engagement rate of 2.61% for its pages in 2021.

In Germany, LinkedIn has 12.9 million members, of which 7.2 million are aged 25-34.

In the United States, there are 188.4 million members as of December 2021, equivalent to 56% of the population, with an over-representation of the 25-34 age group.

In Spain, the platform had 15 million users, which is equivalent to 32% of the population.

This makes the Microsoft-owned social network the 6th largest social network in France

In France, LinkedIn has more than 23 million members, including an estimated 11.5 million monthly active members.

Here is a breakdown of users by country, at the end of 2021: Of these, 40 million are decision-makers. Worldwide, LinkedIn has almost 800 million members.